ALEX AND ANI

Mid-Atlantic

Account Executive - 2014 - 2018

Brand Development:

Increased wholesale revenue and market share across Mid-Atlantic region (MD, VA, NC, SC, DE & WV) by developing and managing partnerships with multi-unit, corporate entities as well as individually-owned businesses.

Enhanced brand presence within individual points of distribution by designing customized Shop-in-Shop sales environments that maximize real-estate and enhance customer experience.

Logistics and Business Management:

Identified improvements in operational processes, product design, and created strategic initiatives to improve efficiency, reduce costs, and sustainable bottom line growth.

Product Design & Merchandising:

Designed custom jewelry, managed supply chain and developed launch timeline, created marketing components, messaging and educational materials.

Forecast market trends to plan production needs and distribution strategies. Evaluate inventory levels and develop action plans to improve assortments based on reg.